Seafood Supply Chains are Complex
From global transhipment to multi-participant interactions to simpler dock-to-plate arrangements, supply chains are diverse and complex to navigate. Validating source information for buyers and consumers is often performed by using existing simple aggregation or one-up/one-down traceability schemes.
KnowYour.Fish demystifies these same seafood supply chains by enabling true end-to-end traceability as well as increasing the visibility of the products you sell.
KnowYour.Fish does this by working directly with fisheries and harvesters, utilizing verified catch data from the original harvest to track fish all the way to retailer or restaurant. Each participant in the supply chain interacts with KnowYour.Fish, contributing to the overall end-to-end chain of custody. It then distills this information into a marketable CatchID to better promote your brand and seafood products.