For Consumers

KnowYour.Fish empowers you to make choices that align with your values and make a difference in the future of the fishing industry and the future of the oceans

As a consumer you want to make choices that are better for you and the planet but it's hard to know if you can trust labeling and packaging claims.

KnowYour.Fish offers transparent, traceable, truthful information that lets you confidently align your purchasing decisions with your values. Maybe you prefer to buy local fish? Or maybe you prefer to buy seafood from a family that's been fishing for generations? Or maybe you want to be sure you're not buying food from a company that uses child labour?

With KnowYour.Fish you'll have answers to all your seafood-focused questions.